More
businesses are turning to video in an attempt to further market their
products and services. And frankly, why wouldn’t they? Videos and
other visual messages get a massive 94 percent more total views, and
on the biological side, 90 percent of the information sent to the
brain is visual. Looking to effectively tap into the power of videos?
Read on.
Tell
a creative story that makes people act. Videos are supposed to
motivate people to share them. To do that, you need to tell a story
that’s both crafty and informative—something that shows your
company’s products, services, and staff as distinctive. To top
everything off, you also have to include a call to action.
Have
a solid concept. In lieu of the previous tip, your story has to
be a distinctive one on its own. Social media expert Sabrina Cote
notes that influential business videos always start with a solid
concept script. After all, a good video wouldn’t exist without an
idea behind it.
Ensure
high production value. It doesn’t necessarily mean that you’ll
need a massive, Hollywood-ish set with all the most advanced
equipment you can find. While some of the most popular viral videos
may have been shot with a phone cam and have poor visual and sound
quality, they’re only flashes in the pan. Consumers have been shown
to prefer professional-grade videos anywhere, especially in the line
of business.